Category Archives: Corporate Branding

Corporate branding and the identity of your company across all spectrums.

Value Based Customer Service

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Value Based Customer Service It has been said that the airlines are one of the primary examples of value based pricing. They have convinced the public that if the person next to them is flying for much less than they … Continue reading

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Content Marketing – Distributing Content

Distributing Content Content marketing is unique from paid advertising in the sense that the intent is for followers to find you more than you chasing them. This concept is changing views about distribution in many ways. Instead of mass producing … Continue reading

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Your Business Brand and Social Media

Your Business Brand and Social Media Social media has come a long way from the early days of sharing pictures and reconnecting with long lost friends. It has become a mainstay of the modern web and integral part of our … Continue reading

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Content Marketing : Crafting Cross Promotional Content

Content Marketing : Crafting Cross Promotional Content Teamwork is how entrepreneurs with shared visions can make big things happen. You don’t necessarily need to partner with businesses in your same industry. As long as your content connects with their content in some … Continue reading

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Content Marketing Providing Useful Solutions

Content Marketing : Providing Useful Solutions Your job as a thought leader is to pinpoint problems and offer time saving or money saving solutions. Around that core dimension you can add a wide variety of elements to your storytelling. Bloggers … Continue reading

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Content Marketing – Thought Leadership

Content Marketing - Thought Leadership The core objective that determines whether or not content marketing will be worth the enormous amount of time and effort is thought leadership. Are you able to become a thought leader in your field or are … Continue reading

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10 Good Business Blogging Tips

10 Good Business Blogging Tips Top 10 List of To Do’s for Business Blogging Business blogging is changing. Some old rules no longer work; some new rules take over. If you’re smart, you’ll trash the old ones and incorporate the … Continue reading

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Brand Strategy Inbound Marketing

Brand Strategy Inbound Marketing Brand Positioning Strategy Today’s marketing world is much different than last century’s invasive marketing. At one time a brand positioning strategy was shaped through mass marketing campaigns and whatever it took to generate leads, even if … Continue reading

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Brand Strategy Marketing

Brand Strategy Marketing Stay One Step Ahead by Developing New Solutions Market leadership cannot be disguised, but it can be manifested using imagination. The road to achieving that position is paved by offering the best solutions that no one else … Continue reading

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Brand Marketing Strategy

Brand Marketing Strategy Expand Your Brand Content After you’ve envisioned your brand marketing strategy by plotting a series of newsworthy stories on your calendar, you can move a step further by expanding your web content in various directions to give … Continue reading

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