Tag Archives: social influence marketing

Facebook for Business

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Facebook for Business – Top 10 Uses The age of social media has arrived for the world of business. There are over 1 billion people currently on Facebook alone, for example, so it only stands to reason that this would … Continue reading

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Content Marketing : Crafting Cross Promotional Content

Content Marketing :¬†Crafting Cross Promotional Content Teamwork is how entrepreneurs with shared visions can make big things happen. You don’t necessarily need to partner¬†with businesses in your same industry. As long as your content connects with their content in some … Continue reading

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Content Marketing Integrating Visuals

Content Marketing : Integrating Visuals Videos, images, infographics and other creative visual displays help make storytelling more exciting and memorable. You definitely need some form of visuals to stand out from competitors. If you take your own pictures, even with … Continue reading

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Brand Strategy Inbound Marketing

Brand Strategy Inbound Marketing Brand Positioning Strategy Today’s marketing world is much different than last century’s invasive marketing. At one time a brand positioning strategy was shaped through mass marketing campaigns and whatever it took to generate leads, even if … Continue reading

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Brand Strategy :Testing Your Brand

Brand Strategy : Testing Your Brand Test Your Brand Against Your Competitors Your brand needs to outshine the competition, maybe not in every way, but in enough ways to connect with the people you target with your narrative. A winning … Continue reading

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Brand Strategy Developing a Narrative

Brand Strategy Developing a Narrative A crucial component to your brand marketing strategy is developing a voice in your communication with followers that becomes recognizable. That voice, also known as narrative, can be in the form of a speaking voice … Continue reading

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Brand Strategy Creating an Online Community

Brand Strategy : Creating an Online Community Your brand positioning strategy should include a determined effort to create a loyal online community. Building this interactive audience takes time and requires that you offer quality content, which will pay off when … Continue reading

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How to Use Pinterest for Business

How to Use Pinterest for Business Pinterest is the relatively new kid on the block of social networks that is all about driving traffic. Pinterest not only drives, but it transforms your customers into evangelists who are responsible for engaging … Continue reading

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SMB Branding Help

SMB Branding HELP! Developing your SMB branding and social media strategy is clearly not a fast easy job. It can literally take months for such a campaign to kick in. Anyone who promises overnight success is most likely a scam … Continue reading

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SMB Branding and Social Media

SMB Branding and Social Media In the 21st century small business branding is most effectively achieved using a variety of online tools, particularly social media. Facebook, Google+, Twitter, LinkedIn and Pinterest are popular social media networks where you will likely … Continue reading

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