Web Development

Web Development vs. Web Design vs. SEO vs. Copywriting …

Have you been bewildered by the different catch phrases that are thrown around, such as web development or web design or the bloodcurdling one … search engine optimization?

Do you have Internet sales people emailing, coming by or calling on the phone and filling the air with, promises full of words or concepts that leave you wondering, "What was that all about?" or "I understand less now than before you called … you just added to the overall confusion"? Or, "You can do all of that and we can be number 1 on Google???"

Rest assured that OTR understands web development … and web design is just one single element of the full web development process. A web designer, no matter how artistic he or she might be, is only one person. Generally a web designer will know how to create a nice looking web page and enter the content you provide them onto the page. And that is a beginning, but not the beginning it is well down the list and many functions needed to have been performed before the design stage was put into progress.

OTR is a Web Development Company

It takes a team of people to make a web development company. At OTR our team works within a well defined structure that ensures your business receives the attention to detail that is needed to develop a website that works for you and your customers.Do you need a CMS? The OTR team are Drupal experts.

Concept and Planning with you team to determine the purpose, target audience, business objectives, and overall website objectives. Each page of your website must have a purpose and a specific Call to Action.

Site Architecture is critical from a user perspective as well as from the search engine's requirements such as Google or Bing. Care must also be taken to develop logical navigation so that your web user is not lost inside your website; and so the search engines can find and index all of your web pages.

Web Design is paramount … if you don't look good you have lost your user as soon as they get to your home page no matter how good your SEO efforts might be.

Copywriting is another aspect of web development. Well researched compelling copy that encompasses keyword phrases and that captures your reader's attention.

Social Media Planning and integration of Social Media into your web processes including Twitter, Facebook and online Blogs are important aspects of a complete web development application.

Website Hosting requires analysis of your needs and your user's needs to determine the best server type for your website and the security requirements of your users.

AdWords with Landing Pages and the management of your campaigns are services your web development company provides.

Analytics are used to determine who is looking at your web pages, where they started, where they ended and why.

Custom Software Development including your online stores and content managers or reservation systems or ordering software … all processes of a web development company.

Corporate Branding and Logo Design all a part of creating a strong identity for your business.

Website Development is a team effort … OTR Web Solutions Inc – Contact Now