For most people the term eCommerce conjures
up an image in the mind of an online store selling
to consumers or to other businesses. The function
of eCommerce itself has evolved into a more all encompassing
term of eBusiness which recognizes and embraces the
entire sales cycle. Although the basic concept of
eCommerce remains the same online eBusiness captures
the entire process of selling from capturing the attention
of customers to administrating the transaction process.
The OTR team will assist you through the complexities
of creating your online eBusiness and will guide you
through the entire sales cycle as we create your online
services.
E-Commerce
embraces the entire business sales cycle
Product and Market
Research - Knowing who you are selling your
products or services to
Online Marketing or SEO
- Submitting to a Search Engine is not enough…
content is still king
Sales Procedure - Clearly
displaying your merchandise and a seamless environment
for customers
Payment Process - Online secure credit
card payment processing
Completing the Sale -
Receipt of the Order, Inventory, Warehousing,
Shipping, Records
Client Support - CRM or Customer Relationship
Management
Building an eBusiness that works effectively
requires innovative technology. OTR Web Systems
engineers will help you choose and put into place
the essential technologies that encompass:
System Architecture -
The overall architecture of the program ensuring
interconnectivity
The Web Interface -
What the end user sees and uses making use of
HTML, PHP, CSS and JavaScript
Application and Data Management
- The business logic of the application and the
storing and delivery of data
Hosting - What is the best method to
host your application, Windows, Linux, dedicated
web server, shared server, managed server, collocation
Online Monitoring - What
is required to monitor the applications to make
certain everything is working as needed. This
can be very basic to quite complex
Network - Works hand
in hand with your hosting and covers such aspects
as redundancy, speed and reliability
Online Security - Controls
access to network resources according to set user
privileges and preserves sensitive information
E-Business is most effective
when a solution is created with your company and client
needs as the primary focus... OTR delivers what
you need.
