Search Engine Optimization Copy

While the Meta Title Tag and other Meta Tags are important, it is the copy or content of your page which is critical to ensuring search engine results list your page. When your site is complete with relevant key market content, the SEO job is a lot simpler and results easier to attain. Relevant readable content is now and always will be king.

At OTR we believe content is best written by a professional copywriter, but we also understand you’re the expert when it comes to your business. It is you that must get your thoughts and knowledge down in writing so the copywriters can then restructure in a manner that captures the attention of the web reader. Our writers make certain that your content wins the viewer's attention and is professionally written to appeal to their needs. Here are some key aspects of search engine optimization copy writing:

Valuable Content is King

Create a primary focus for each page which includes your key market words and defines the value of your product or services. Place your key market words near the beginning of your copy and then repeat throughout the page, in a manner that is readable by the viewer. If the page is just simply keyword stuffed, then what is the chance of the prospective client actually reading your content? The purpose of your page is to convert readers into buyers… period.

Targeted Key Market Words and Phrases

OTR spends the necessary time researching your key market words…it is critical to your success. We understand there is little value in having a number one ranking for a keyword that will not attract qualified prospects. We will help you determine “key market words” used by your target audience and help capture the attention of prospects looking for your specific product or service.

Targeted Meta Keyword Tags

The keyword tag contains relevant keywords used by your target audience for the content on each of your pages. This tag is read by search engines that support keywords tags and while it is true that most no longer read the keyword tags some do, so we make use of it. The Search Engines that don't support keyword tags do not penalize your site for making use of the tag and the keyword Meta tags can prove useful to help users find your pages in their search engine queries; so we list about 20 of the best words per page. The most relevant keywords are always placed at the start of the tag.

Targeted Meta Title Tags

By far the most critical Meta tag is the Title tag. It is imperative to have a relevant title tag for each page; this is always the first HTML tag on the page in the Header section. The title tag must be compelling reading and contains the focused key market words for that page. We like to make the title in the form of a question as that helps to make the sites viewers think about what was written.

Targeted Meta Description Tags

The description tag remains important as a number of SE's use the description tag as the copy that is read when a prospective client brings up your site in their search. The SE spider robots often use the description tag when they index your pages as a summary for the page. We ensure your description is compelling to the reader and relevant to their needs. The content copy will contain several strategic key market words taken from the page and written into a compelling sentence. The SE’s that support the description tags limit copy (150 to 400 characters), so we place important key market word or phrase copy in the first 150 characters of the description sentence in a readable format.