Time to Redesign Your Website When …
A good website is the key to a successful online presence. It provides a solid foundation for you to build upon and expand your brand. Unfortunately a bad website can cause everything to come tumbling down. Poorly designed websites drive potential customers away in droves. Some studies have even shown that visitors have less trust in companies with poorly designed websites. Don’t feel too bad, outdated and poorly designed websites are a common sight across the web. Choosing the right web design company and avoiding a few simple pitfalls can help bring your online business out of the 90’s and into the 21st century.
Even you can’t find your page on Google
Improving visibility is probably the number one thing you can do to improve your website. Sites designed with poor SEO end up buried in search results and reducing your traffic. You could have a perfectly designed site, but without proper SEO no one will ever see it. It would be like the Mona Lisa only ever displayed on the fridge at Da Vinci’s mom’s house. A proper SEO centered design can push your website to the top of the search results and expose your brand to a much wider audience. Remember however there is only one opportunity to make a good first impression. Take the lead with a well designed website created with SEO built within the sites architecture.
Mobile users can’t navigate your site
Responsive web design is the future of the internet. When was the last time you sat on a bus or in a waiting room without being surrounded by at least three or four people browsing on a smartphone or tablet? Responsive web design is a design principle which provides your website with adaptability to allow it to be compatible and usable on a wide variety of devices. From the smallest smartphone to the largest display possible, a responsively designed site will work on any size display.
Your users took a wrong turn
A good website should be as in depth as it needs to be, but still simple to navigate. Your business may be complex, requiring a lot of information to get your idea across. However, this doesn’t mean your site has to be complex as well. If your users need more than 2 or 3 clicks to navigate back to your homepage, you may need to reconsider your layout and your web design company. If they have to use the back button on the browser … well enough said!
Your site loads slower than Windows
A website that takes more than a few seconds to load is almost as bad as a site nobody can find. Poorly designed or overly complex websites can slow down loading times and drastically reduce your visitor’s experience. The longer it takes to load, the more frustrated people become and the more likely they are to look elsewhere or as they say in the industry “bounce away”. Additionally, search engines like Google take average loading times into consideration with site rankings.
If your website falls into any of these categories, don’t feel too bad. The good news is these problems can be fixed by the right web design company. At OTR Web Solutions we pride ourselves on results. Our professionally designed and developed websites are world class. By incorporating proven design principles with cutting edge techniques, OTR helps you take the lead and put your business a step above and beyond the competition.
Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.
For all your Inbound Marketing and Website requirements Contact OTR Web.