SMB Web Design
Many business websites were designed with no purpose other than existence. However, the evolution of marketing and the Internet has transformed the business website into lead, traffic, and sales generating a multi-functioning marketing tool. The undeniable benefits of a well-designed site has caused several business owners to ponder over which provider can deliver the best product for the best price in the least amount of time as possible.
With three apparent options, business owners may employ the shade-tree web designer, who also doubles as a nephew that creates pages from his bedroom after school. After the nephew, they can choose either a do-it-yourself website builder or enlist the services of a the professional web design company. In either case, you must take the lead and ensure your website meets your expectations and produces the desired results.
Take the Lead by Understanding These Terms in Web Design
Inbound marketing is the notion of attracting customers to your site by providing the information that users are searching for. The most effective inbound strategies are developed and incorporated into the fibers of the web page.
Copywriting refers to all of the text that appears as content on the page.
Search engine optimization (SEO) is all about making your website more visible on a search engine results page. As one of the primary objections of any web site, getting seen is directly correlated to high revenue. The most effective SEO campaigns are the result of being interwoven into the creation of the website.
Search engine friendly refers to the ease that search engine crawlers are able to index and find your page.
HTML5 code is the new Internet language that offers an impending focus on multimedia without the need for plugins. HTML5 was developed to allow low-powered devices like smartphones to run heavy content. Additionally, it allows for the development of universal or cross-platform mobile apps. Overall, HTML5 offers significantly more control over the design of your page.
Cascading Style Sheets 3 (CSS3) is responsible for the style and design of the page. CSS3 bolsters the capabilities of a web designer with enhanced aesthetic appeal and functionality on the website.
The Nephew or Friend of a Friend
While your nephew may offer the most cost-effective method for website creation,
it is highly doubtable that your nephew will be able to create the functionality that is required. With the amazing growth of HTML5, newer and more appealing features are consistently being created. If your nephew is not familiar with the newer code, your site will quickly begin to look old compared to the other sites that use HTML5. In addition to having to develop your own web content (rather than making use of professional copywriters), your nephew will in all likelihood completely negate the importance of intertwining SEO and inbound marketing into the core of the website.
Take the Lead with a Do-it-Yourself Website Builder
DIY site builders are excellent for start-ups and entrepreneurs who want to get their website online quickly and then perfect the site along the way. With a template website, your page won’t break the bank or consume too much of your time. The all inclusive DIY website builder removes the coding process from website design and replaces it with the benefits of drop-and-drag. To begin, you simply choose a template and personalize it with your own tweaks and changes until it looks how you envisioned. DIY website builders also allow you to choose your domain name, work at your own pace, and web hosting is included with the DIY builder. Many DIY builders can generate a mobile-friendly version for smartphones.
There are however pitfalls. One of the major downsides of DIY website builders is the lack of customization in creating a website that reflects your corporate brand. Instead, the DIY website builder offers templates, which can leave a generic impression on visitors. As for SEO, you are left to optimize the page yourself and that can be a daunting task. Many time business owners using the DIY site builders quit in frustration due to the complexity of using the tool itself.
The greatest benefit of using a DIY website builder is the ability to work on your page at your individual pace and the low cost involved. If you have the time (remember also the cost of your time) and are willing to learn about SEO and copywriting as well as the actual DIY website builder tool, then the DIY website builder can be a good solution for you and your business.
Take the Lead with a Professional Web Design Company
Everyone knows that two heads are better than one. A professional web design company uses collaboration from copywriters, graphic designers, SEO professionals, software developers, inbound marketing strategists, project managers and several others to produce fully functional and highly attractive websites. The effectiveness of a professional web design company is the result of a team effort composed of different backgrounds. By using industry experts, a professional web design company delivers highly functional, unique, responsive, and profitable websites with both SEO and inbound marketing effectively interwoven into the website architecture and content.
With the many benefits of using a professional web design company, one disadvantage can be the upfront cost. Even with some services being a la carte, employing a design team can seem to be costly. In addition, a professional web design company will generally take approximately five to eight weeks to complete the site by the time they layout the navigation, create the design concepts, develop buyer persona’s, interview the key parties, research key phrases and then write the web content.
Creating a website that works for you and your clients takes time, no matter whether you do it yourself or hire a web team.
Take the Lead Download the OTR eBook – 10 Step Checklist Website Redesign
Ian Conklin is the President of OTR Web Solutions a web development company building marketing websites since 2000 with offices in Canada, USA, Europe and South America.
OTR Web is a Value Added Partner with HubSpot.
For all your Inbound Marketing and Website Development requirements Contact OTR Web.