At this moment, prospects are searching online for information about your brand, products or services. The prospects are either finding your website or those of your competition. How can you instantly attract leads that will convert to customers? Using Pay Per Click (PPC).

Pay Per Click (PPC) Marketing

PPC is a calculated marketing approach that enables businesses generate traffic and leads instantly to their websites. You can set up PPC campaigns to validate your idea, gather email addresses, test copy for landing pages, get prospects to your website or make them buy your product.

Using PPC advertising is a sure way of getting leads even if your website is not yet ranking high on Google. To start PPC marketing, you need to know how to set up and manage a winning campaign.

Google Adwords PPC Management

OTR can help you set up winning campaigns that will give you the best value for your marketing dollars. Our PPC management team is skilled and certified in setting up Google Adwords campaigns that bring results. We have managed campaigns for some of the largest businesses in the country over the past 10 years. By working with us, you are assured of getting results.

A well set up PPC campaign will make your business visible among prospects. Moreover, you can control the marketing messages displayed in a campaign to be in line with your brand or achieve a specific impact. For example, using industry jargon in your PPC campaigns will make targeted prospects identify and want to connect with your company.

Set Up Winning Adwords Campaigns

The OTR PPC management team can help you with the following services:

1. Keyword research. We’ll research your target keywords and set them in groups that will lead to the best results. We use a number of proprietary keyword research tools to uncover winning keywords that your competition may be ignoring or crushing with.
2. Copywriting. Our copywriters will come up with great copy that will increase the click-through rate (CTR) of your PPC ads. We follow Google Adwords copywriting guidelines to ensure all the ads we create are approved.
3. Bid optimization. You don’t have to pay a fortune for your PPC ads to generate the greatest impact. Our team will regularly review the campaigns created and optimize them for the best CTR, lowest PPC and appear on the first page of Google.
4. Monthly reports. Every month, we will send you a report showing how your PPC campaigns have been performing. The reports show metrics that matter such as CTR achieved, best performing keywords, traffic generated and others. This way, you will not be blind to the performance of your campaigns.

Pay Per Click advertising can enhance your existing lead generation efforts. Our team can help you set up campaigns to drive targeted traffic to your coupons, webinars, content offers, etc. All these will help to improve your sales generation.

Whether you have an existing website or are just getting started, we can implement a winning PPC campaign for your business. Within seconds of launching, your website or other online property will start generating leads.

Get in touch with us to discuss about PPC management and find how we can help you get the most out of this search marketing technique.