Inbound Marketing

High quality and targeted leads

Having a great website is just half the battle of getting clients online. Together with a professional website, you need an integrated marketing approach that will generate leads and convert them to customers. This is where inbound marketing comes in.

Inbound marketing is a holistic “pull” marketing approach that enables businesses to generate high quality and targeted leads interested in their offers or that are ready to buy. Inbound marketing involves using different techniques including, search marketing, social media, and content marketing to position your business as an authority in your industry. Inbound marketing helps you attract potential buyers through your website, social media sites, email newsletter and other online channels.

At OTR, we get down to the nitty-gritty details of your business. We will help you to define your target customers and formulate a content and marketing strategy that will have a significant impact on your bottom line. Our inbound marketing services enable you to get a positive return on investment (ROI) on your marketing dollars and profits both in the short- and long-run.

 

Why Do You Need Inbound Marketing?

If you are struggling with generating leads and sales through your online channels, inbound marketing will turn things around and start bringing the results you have been looking for. At OTR, we can help you formulate cost effective ways of reaching and turning them to customers.

OTR’s inbound marketing services are geared towards performance. Our expertise in graphic design, web design, content marketing and inbound strategy will help your business attract, convert and nurture qualified leads to buy from you.

 

Our Inbound Marketing Process

The first point of contact that potential customers have with your company is through your website. Before we start designing your website, we identify your target customers. Understanding who your customers are, their desires and pain points is crucial to developing a website that converts. We create professional websites that instantly elevate our clients’ brands and provide a smooth user experience for visitors.

But business success is not all about beautiful websites. Your website needs to rank high in search engines for your target keywords and be designed to encourage repeat visits. Our SEO experts will identify the top keywords that potential visitors types on search engines when looking for your products or services and incorporate them in the website content for high rankings.

Apart from optimizing the website for high search engine rankings, we also create content that is optimized to generate target traffic. Our content creation and marketing services are designed to attract high quality visitors that are interested in your offers and are ready to enter your sales funnel for nurturing.

The success of your company depends on how effectively you can move leads down the sales funnel; from visitors to repeat customers. At OTR, we come up with working sales funnel strategies that will result into profits. We also fix broken sales funnels to ensure our clients get maximum ROI from their online efforts.

OTR’s full inbound marketing services help to develop strong and lasting relationships with your customers and position your business as an authority in your industry. Understanding your target customers and the solutions they are looking for is key to creating working funnels that convert visitors to customers and turns them to brand ambassadors.

You no longer have to worry about generating traffic to your website and converting leads. Our inbound marketing services simplify the hard work for you. Let OTR take care of your design and lead generation as you concentrate on growing your business.

 

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