Lead Generation

Various lead generation techniques

 

Lead generation is the pillar of success of any online business

Without leads, it will be difficult to achieve your sales and revenue goals. It’s simpler to generate quality leads when you understand your target audience and what makes them tick. At OTR we use proven lead generation strategies to get your business in front of your potential customers.

However, getting leads is just half of the online marketing game. You need to know how to close the leads. This means connecting with prospects and cultivating trust. How do you do this? By being helpful and providing a solution that they are looking for.

You can find leads through different online marketing techniques such as search engine optimization, social media marketing, email marketing and guest blogging among others. If you provide value to your leads before asking for a sale, you will build a trusted relationship with them. When trust is earned, making sales will be a no-brainer.

Nurturing your leads is a crucial step to building trust. You can nurture the leads through regular communication that adds value to their lives. There is no need to be in a rush to push for sales. Warming the prospects first, before asking for a sale is a far more effective approach.

Inbound Marketing

Inbound Marketing

Are you pushing or pulling customers to you company and/or products? If you are still using old school tactics like advertising on newspapers, you are wasting your marketing dollars. It’s time to invest in marketing that works and can be tracked.

Inbound marketing involves using pull techniques to attract prospects to your online properties. Rather than you searching for prospects, they come to you, ready to learn more or buy. The first step to successful inbound marketing is identifying your target customers. An effective inbound marketing strategy will help you identify the problems that you can effectively solve for your market.

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Landing Pages

Web Optimized Landing Pages

If you are getting visitors on your website but are not capturing their information for follow-up and nurturing, your online marketing strategy needs fixing. You can capture your visitors' information using landing pages.

Compelling landing pages evoke trust and make prospects want to join your newsletter or email list. Providing offers that convert is crucial to building your list and segmenting your visitors.

Well converting landing pages don’t make visitors think twice about giving you their contact information. The pages are designed to convert without being pushy or seeming scammy.

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Search

Proper search engine optimization helps your website generate quality traffic both in the short- and long-run. However, don’t get caught up in the race to build backlinks that will not improve your site’s ranking on Google. In fact, building backlinks without a plan can make your site be penalized by search engines.

Your site should be optimized to rank well for your target keywords using ethical techniques encouraged by search engines. On-page and off-page optimization techniques should be implemented to improve the site's ranking and get visitors searching for your products, services or brand on other search engines.

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Social Media

Social Media

Still not getting results from your social media marketing efforts? Then you are probably doing it wrong.

Social media networks are great and cost-effective avenues where you can create brand awareness of your products and connect with prospects and customers. When done right, social media marketing can generate traffic to your website, build your clout in the industry and improve sales.

Successful social media marketing is what separates formidable brands from the boys. Following a proven marketing strategy will get you the best value for your marketing dollars and grow your market share in a cost-effective manner.

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Assessment and Analysis

Assessment and Analysis

You need to know where your website is to get it to the next level. Optimizing or marketing your website in any way without knowing where it currently stands is like going on a journey whose destination you don't know. A proper analysis of your website will help you know what needs to be done to generate more traffic and leads.

Proper on-page and off-page assessment is crucial to optimizing the website for SEO. Other website elements such as blog posts, eBooks and offers should be assessed for viability and relevance to your target audience.

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Google AdWords

Google AdWords

At this moment, prospects are searching online for information about your brand, products or services. The prospects are either finding your website or those of your competition. How can you instantly attract leads that will convert to customers? Using Pay Per Click (PPC).

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